Retail Case Study

Campaign Overview

Email with Display & Social Retargeting

2 email touches spaced 7-14 days apart. Deployments 1 & 2 will be to the full target list.

Within 24 hours of the deployment #1 going live, a Display and Social Retargeting efforts to the full target list. The display and Social portion of the campaign will run up to 30 days or until contracted impressions have been completed.

The initial outbound emails act as the push. Thus, pushing our general branding and awareness of the client's company and/or services.

The Retargeting Display and Social acts as the pull. Pulling the consumer back into client's site to take an action.

Targeting Selects

Incoming College Freshman, Parents of high school Juniors/Seniors, young adults, a radius around store locations.

2
Email deployments

500,000
Consumer Records

Campaign Performance

74,898
Opens

11,357
Clicks

14.97%
Open Rate

2.27%
Click Rate

1,250,000
Display Impressions

30 days
Duration of Display

5,671
Matchback Engagement

$3.87
Average Cost Per Engagement


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