Campaign Overview

Total Engagement Pre-Targeting Display-Social, Email, Retargeting Display

Pre-targeting by served direct-to device banner via web and/or Social. Then, Direct Email offering to the complete list, followed by Retargeting by serving banner ads to the RESPONDERS of the email broadcast.

Targeting Selects

Families planning a vacation; Couples seeking travel deals, skiing enthusiasts, ice fishing enthusiasts, scenic adventurers.

1
Email deployments

200,000
Consumer Records

Campaign Performance

31,194
Opens

4,208
Clicks

15.59%
Open Rate

2.10%
Matchback Engagement

497
Matchback Engagement

$18.10
Average Cost Per Engagement


- John Quincy Adams

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