Campaign Overview

Multi-Touch Email with Display Retargeting
2 email touches spaced 7-14 days apart. Deployments 1 & 2 will be to the full target list. Within 24 hours of the deployment #1 going live, LMM began a Display Retargeting effort to the full target list.

Targeting Selects
Renters with HHI of $75K +, recently engaged, recently marriage, young professionals with children.

2
Email deployments

48,212
Consumer Records

Campaign Performance

7182
Opens

1089
Clicks

14.89%
Open Rate

2.25%
Matchback Engagement

232
Matchback Engagement

$8.18
Average Cost Per Engagement


- John Quincy Adams

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