Multi-Touch Email with Display Retargeting 
                 2 email touches spaced 7-14 days apart.  Deployments 1 & 2 will be to the full target list. Within 24 hours of the deployment #1 going live, LMM began a Display Retargeting effort to the full target list. 
Targeting Selects 
                 Renters with HHI of $75K +, recently engaged, recently marriage, young professionals with children.
2
                Email deployments
 48,212 
                Consumer Records
7182
          Opens
1089
          Clicks
14.89%
          Open Rate
2.25%
          Matchback Engagement
232
          Matchback Engagement
$8.18
          Average Cost Per Engagement
851 S Federal Highway, Suite 201, Boca Raton, FL 33432
Phone: 561-504-0704 • Fax: 561-423-7890