Campaign Overview

Email with Display & Social Retargeting
2 email touches spaced 7-14 days apart. Deployments 1 & 2 will be to the full target list. Within 24 hours of the deployment #1 going live. Display and Social Retargeting efforts to the full target list. The display and Social portion of the campaign will run up to 30 days or until contracted impressions have been completed. This retargeting portion for this campaign ran a total of 28 days. The initial outbound emails act as the push. Thus, pushing our general branding and awareness of the client's company and/or services. The Retargeting Display and Social acts as the pull. Pulling the consumer back into client's site to take an action. Final push to be in the form of Direct Mail to the openers of email deployments 1 & 2.

Targeting Selects
College Juniors and Seniors

2
Email deployments

1,057,818
Consumer Records

Campaign Performance

142,699
Opens

27,185
Clicks

13.48%
Open Rate

2.56%
Click Rate

3,173,454
Display Impressions

28 days
Duration of Display

27,185
Direct Mail Responders

2115
Matchback Engagement

$12.00
Average Cost Per Engagement


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