Campaign Overview

Multi-Touch Email
3 email touches spaced 7-10 days apart repetitively to the same identified target audience.

Targeting Selects
Renters with HHI of $75K +, recently engaged, recently marriage, young professionals with children.

3
Email deployments

52,500
Consumer Records

Campaign Performance

8169
Opens

1118
Clicks

15.56%
Open Rate

2.12%
Matchback Engagement

198
Matchback Engagement

$10.60
Average Cost Per Engagement


- John Quincy Adams

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